About Page Teardown

Taking a look at Amy Porterfield’s About Page

Following up on my article last week How to use your About page as a secret weapon to boost credibility and drive leads, I thought we would take a look at a really good About Page. Many know Amy Porterfield as one of the top online business owners. Her About Page represents her brand really well.

When we do a teardown of an About Page, we will ask four questions:

  1. Can you see your better self?
  2. Can you learn from the story?
  3. Is there a validation of authority?
  4. Am I called to action?

 

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