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Content goes first

Put the content before the design of your website, and don’t look back

By Todd E Jones | February 26, 2018

We build websites backward, and in doing so, we forget that content is the most important thing to drive business. It took me a long time to figure that out, but I understand why. Mostly, in the world of small business, owners (and web developers) don’t think in terms of planning. Frankly, I didn’t much when I was a website builder. (btw, I am purposely using builder vs. developer or designer- I was more of a builder) We were building a website. In the early days, the technical aspect was so involved that things like content were pretty far down …

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storytelling

How to craft a compelling story for your business

By Todd E Jones | February 23, 2018

Storytelling has picked up steam in recent years for brands as they try to connect with their customers. There is a good reason for that. Stories are very powerful. As a business, how do you craft a story that will resonate with your audience? One of the first things you need to do is to actually know what your story is. I believe that your story is composed of four critical pillars: History, Passion, Values, and our Skills. This article is going to take a look at each area. Originally, each pillar was discussed in an email series I did …

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